The line that separates a true news article vs a sponsored one is getting very blurry. Every day we consume content, both online and off, having no idea if it was paid for. John Oliver just explained exactly how and why this is happening on “Late Night” and the clip on YouTube has already garnered more than 3 million views. Whether it is integrating a product/brand on television, in print or online, we can help your company implement these strategies for your business.