How can you tell them apart when several stories like this appear every day online? When a story like this comes about, how many people in the world read about something that happened at a specific restaurant or business? When a story about a local business goes national, how much local revenue and free press does that business receive because their story is being told nationally? It is all about getting your brand out there and top of mind. Here is an example of something that may have very well been paid PR strategy. Below is a perfect example.