Why are so many people freaking out about online reviews these days? Well, it is quite simple really. Every online buyer wants to feel like they are making an educated purchasing decision. When a potential first time buyer visits your site they may read a good amount of information on your company. But what happens after they leave your site may be even more important than what brought them there in the first place. The bottom line is, your chances of securing a purchase dropped dramatically if a potential customer leaves your site, only to find bad reviews on your company elsewhere. It is critical that companies actively solicit reviews, online testimonials and social proof to get their clients to tell the world how great they are. What your consumers say online about you matters.
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